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Tacton CPQ with online CAD Automation

Posted On Friday, November 8, 2019

A common request from our customers is a simple visualization of their products. They're not looking for:

- An exact CAD-drawing, because that can mean that their customer can copy the product and get it produced cheaper

- A fully fledged visualization with perfect surfaces, because they understand the challenge of setting up and maintaining this over time.

Our customers are looking for something in between,  let's call it 'sales CAD'!

We decided to investigate the market for this type of product and found Dynamaker. Dynamaker calls themselves Online CAD for Mass Customization.

We decided to set up a demo together, and selected a electrical cabinet as an example. The electrical cabinet configuration problem is a classic in the CPQ-world. It's really challenging as it's essentially a 'Bin packing problem'. This means that you shouldn't try to solve it optimally, as it may take an eternity. So we're using a smart(er) version of the 'first fit algoritm'.

One of the key take-aways from setting up a demo together, is how easy both Dynamaker and Tacton are to integrate to. Tacton has ready-made functionality to allow external (visualization) windows in the tool, and to send messages to the visualization. Dynamaker in turn can easily pick up messages from external configurators and feed them to their online CAD. We essentially had a simple version up and running within less than 2 hours.



I think the integration of the tools is really cool, taking the best of both worlds. Don't hesitate to reach out to us, if you would like a demo of the combined solution!

CPQ Partner meetup


The partner network for CPQ and especially Tacton CPQ is expanding in the Nordics. Yesterday we had a first meetup in Uppsala, organized by cpq.se and hosted by Sisyfos Digital.

We started out with a short introduction of all attendants. There were six companies joining during the day.

CPQ Finland - CPQ implementation in Finland with extensive knowledge in PLM.

Cloud Exponent - 20+ Tacton experience with focus on business transformation and expert on SalesForce integrations

Metro Communications - Microsoft partner in the UK with long Tacton experience now focusing on cloud solutions including Microsoft Dynamics

OMT - Business engineering with 50 years combined experience within their CPQ consulting team

Sisyfos Digital - working with digitalization and PIM (and my favorite Uppsala consulting firm)

cpq.se - that's us. Tacton CPQ re-seller in the extended Nordics and CPQ expert consulting.





The purpose of the day was to bring together some of the people that have reached out to myself and Patrik over the last months. We started out with speed-dating, but quickly realized it was more of ex-on-the-beach.

Many of us knew each other from previous endeavors, but there were sure new faces to be introduced as well as new collaborations to be investigated.
Today’s topic - How to present CPQ

The topic for the day was sales and the second session focused on a meta-presentation how we at cpq.se present the concept of CPQ, challenges for our customer, value delivered, quick demo and subscription fees. The presentation ends with a proposed next step.

Next thing, after some traditional Swedish fika, was for every company to present their take on the CPQ sales pitch. After a few minutes of preparation each company presented their view of how to present CPQ to their customers.

With all the expertise in the room there was a very good discussion on how each and everyone of us could improve and optimize the pitch.

The afternoon went by really fast and we finished of the day with a visit to my favorite local brewery in Uppsala. During the evening we were joined by some old friends from Tacton. The picture above was taken by our guide Colin when we had a first ever taste of the upcoming collaboration between Uppsala Brygghus and Edge Brewing.

A very inspiring day. We will definitely meet-up again to discuss opportunities and challenges in the CPQ business.
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