Gartner predicts the CPQ market will continue to grow at a compound annual growth rate (CAGR) of...
CPQ for the Truck Industry
All truck manufacturers are heavy users of (semi-)old legacy systems. They have all been configuring their products since the 80-ies or 90-ies. This means that whatever system (and specifically CPQ) you introduce - it needs to be heavily adjusted to fit into the existing system landscape. Many of these systems are very specialized - and sometimes uniquely built for the manufacturers. Since they often old, good APIs may be missing.
Most manufacturers solve this by creating 'sub-models' - a sub-set of the product which they let their sales reps offer. However, one big issue with this approach is that quite often neither the customer or sales rep know exactly which model is the optimal one.
Traditional guided selling just doesn't do the trick - because you might not be able to know the best model until you're halfway through the configuration. The trick here is to let the user configure the whole product family at the same time - and let the configurator help the user find the optimal solution - not necessarily a predefined model.
If you need help with CPQ - you know who to contact!