Magnus Fasth
CPQ strategy, advisory and where the market is heading
About
Magnus Fasth co-founded cpq.se and advises the firm. He is one of the most experienced CPQ practitioners in the Nordics and a frequent commentator on where the market is heading, writing regularly on the CPQ blog on everything from AI-assisted selling agents to the state of CPQ.
His hands-on work centres on construction equipment, home elevators and truck-mounted cranes, drawing on decades of manufacturing-configuration experience.
Specialisms
Industry experience
Featured projects: Swift Lifts, HMF Cranes
Background & credentials
Working with CPQ since 2000, with extensive experience in Construction equipment, Home elevators, Truck-mounted cranes and Energy & power equipment. Tacton, then co-founded cpq.se.
Writing
Magnus Fasth writes on the CPQ blog. Read Magnus's posts →
Work with Magnus
Start with a short introductory meeting, no scripted demo, no sales handoff.