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Do Customers Want to Self-Quote? Demystifying CPQ’s Self-Service

"Empower your customers to self-quote!"

That's the buzz around town. With a plethora of businesses leveraging CPQ's self-service options, it's tempting to think this is the magic pill for all. But, does the average customer genuinely want to handle their own quotes? Let’s demystify the self-service allure and pinpoint where and when it truly shines.

The Rise of Self-Service CPQ: Why the Hype?

1. Convenience and Autonomy: In an era where online shopping is king, customers relish the chance to set their own pace. Self-quoting offers them the liberty to explore options, make changes, and finalize decisions without external pressures.

2. 24/7 Availability: No more waiting on sales reps or business hours. With a self-quoting tool, customers can access and modify their quotes at any time, from anywhere.

3. Instant Gratification: We live in a world of immediacy. Self-quoting tools cater to this mindset by offering real-time price adjustments and immediate quote generation.

But, Is Self-Quoting for Everyone?

1. Complexity Matters: While a retailer might love offering self-quoting for customizable products, industries with highly complex configurations might find the tool less beneficial. Some customers can be overwhelmed by intricate options and prefer expert guidance.

2. Personal Touch: Human interaction can't be wholly replicated. Some deals, especially high-stake B2B transactions, benefit from the personalized touch, relationship-building, and negotiation that comes with human-led quoting.

3. Training and Familiarity: Your regular customer might easily navigate a self-quoting tool, but first-timers might face a steeper learning curve, potentially leading to errors or dissatisfaction.

Striking the Right Balance

  1. Hybrid Models: Offering a blend of self-service with available expert guidance might be the sweet spot. This way, customers can start their quotes but reach out when they hit a snag or need clarification.

  2. Clear Tutorials: If self-quoting is your chosen path, invest in clear, concise tutorials. Ensure customers feel equipped to use the tool effectively.

  3. Feedback Loops: Actively seek feedback on the self-quoting experience. This will provide insights into areas of improvement and gauge customer sentiment.


Self-quoting, while revolutionary, isn't a one-size-fits-all solution.

Businesses must evaluate their offerings, customer preferences, and industry norms before diving headfirst into this paradigm. By doing so, they ensure that their CPQ strategy remains robust, adaptable, and customer-centric.

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