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How to Choose the Best CPQ: Insights from the Gartner Magic Quadrant

Blog Post 2: 

"Dare to admit it: selecting the best CPQ software can feel a bit like picking a favorite child. You might even say it's akin to navigating a labyrinth, blindfolded. Let's strip away the confusion and uncertainty, leveraging the wisdom of the Gartner Magic Quadrant to help you crown the rightful CPQ solution for your business."

As we venture further into the heart of the matter, remember that the Gartner Magic Quadrant isn't just a fancy tech display—it's a compass that aids businesses in identifying the best Configure, Price, Quote (CPQ) software. This blog post is your treasure map, guiding you towards the gold-standard CPQ solutions.

The Gartner Magic Quadrant for CPQ offers invaluable insights into the CPQ market. But how exactly can you use it to pick the best CPQ software for your business? Here's a step-by-step guide:

1. Understand the Quadrant: The Magic Quadrant is divided into Leaders, Challengers, Visionaries, and Niche Players. Each category offers unique strengths and weaknesses.

2. Align with Your Business Needs: Consider your business needs and future plans. If you're looking for stable, market-leading solutions with broad capabilities, focus on the Leaders. If your business values innovative functionality, the Visionaries might be your best bet.

3. Evaluate Vendors: Gartner provides a detailed analysis of each vendor's strengths and cautions. Use this information to evaluate how well a vendor's capabilities align with your specific needs.

4. Look at the Trends: Observe the movement of vendors in the Quadrant over time. Vendors moving towards the Leaders quadrant are showing consistent improvement and might be worth considering.

5. Go Beyond the Quadrant: Lastly, remember that the Magic Quadrant is a tool—not a rulebook. It's essential to complement the insights gained from the Quadrant with other research and demos.

Choosing the best CPQ software is no small task, but with the Gartner Magic Quadrant, it's a task that becomes a whole lot more manageable. It's your spyglass to see through the fog of the market, giving you a clear view of the terrain and the confidence to make an informed choice.

So don't let the CPQ selection process intimidate you. Arm yourself with the insights from the Gartner Magic Quadrant, and you'll soon be navigating the CPQ market like a seasoned captain.

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Ready to learn more? Check out the online ebook on CPQ with the possiblity to book a CPQ introduction with Magnus and Patrik at