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Why Most CPQ-PLM Integrations Fail – And How to Make Yours Succeed

Let’s start with a bold statement: Most CPQ-PLM integrations fail – not due to technology, but strategy.

At, we’ve seen numerous businesses dive headfirst into integrating Configure, Price, Quote (CPQ) and Product Lifecycle Management (PLM) systems without a clear plan.

It’s like trying to build a bridge from both ends without ensuring they meet in the middle. Surprised? Let’s dive into why this happens and, more importantly, how to ensure your integration is one of the success stories.

The notion that merely implementing two powerful systems will magically streamline operations is a common misconception. Successful integration isn’t just about connecting systems; it’s about aligning business processes, understanding user needs, and ensuring that both CPQ and PLM systems complement each other seamlessly.

The Three Pillars of Successful Integration

At, our approach to CPQ-PLM integration revolves around three key pillars:

  1. Alignment of Business Objectives: Start by aligning the objectives of your CPQ and PLM systems with your overall business strategy. These systems should not operate in silos but rather as cogs in a larger machine, driving towards common business goals.
  2. User-Centric Design: Often, integrations fail because they don’t take into account the end-users – the sales team using the CPQ tool and the engineers working with the PLM system. Understanding their needs and designing the integration with their workflows in mind is crucial.
  3. Data Synchronization and Governance: Seamless data flow between CPQ and PLM systems is essential. But more important is data governance – ensuring that the data is accurate, up-to-date, and managed properly.

Integration as an Ongoing Process

One key insight we’ve gained at is that integration isn’t a one-time project – it’s an ongoing journey.

As businesses evolve, so too must the integration between CPQ and PLM systems. Regular reviews, updates, and adjustments are necessary to keep the integration relevant and effective.

Ensuring Your Integration Succeeds

To ensure your CPQ-PLM integration succeeds, start with a clear strategy that aligns with your business objectives, focuses on user needs, and prioritizes data governance. Remember, integration is more than just connecting systems; it's about creating a cohesive ecosystem that drives your business forward.

In closing, don’t be part of the statistic – be part of the success stories.

With a strategic approach and an eye on these critical aspects, your CPQ-PLM integration can become a key driver of efficiency and growth for your business.

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