Note: This blog has previously been published on www.tacton.com. The author is Marco Lang, Tacton’s...
3D or Not to 3D: The Future of Product Configuration with Visual CPQ
Imagine crafting your dream product in 3D, with every option visualized down to the last detail. This isn't a sci-fi movie plot, but the transformative magic of visual CPQ software. It's time we look beyond text-based configuration and step into the three-dimensional world of visual product configuration. Our shopping experience is evolving, and visuals are leading the charge.
In this post, we're peeling back the layers of visual CPQ. We'll delve into how it's revolutionizing the buying experience, benefiting both customers and salespeople. Get ready for a ride into the future.
Visuals rule the roost in today's digital world. From Instagram to e-commerce sites, we're constantly consuming and creating visual content. So why should product configuration be any different? With visual CPQ, it's not.
For customers, the benefits are clear as crystal. They can see exactly what they're getting, right down to the color, size, and features. They can customize products to their exact specifications, and see how each option affects the price. This is shopping transparency on steroids.
But the benefits aren't just for customers. Visual CPQ is a boon for salespeople too. No more trying to decipher complex product configurations or juggling multiple options. With a clear, intuitive visual interface, sales reps can see the product and its options in real time. They can configure products quickly, accurately, and with confidence.
And it gets better. Visual CPQ isn't just for your sales team. Embed it in your website, and you've got a self-serve option for customers. Let them tinker around with different configurations, experiment with options, and make informed decisions. It's an interactive shopping experience like no other.
But here's the thing: Visual CPQ isn't just about better visuals; it's about better business. When customers see what they're getting and can customize it to their liking, they're more likely to buy. When salespeople can configure products accurately, they're more likely to sell. It's a win-win situation.
Visual CPQ is here, and it's transforming the way we sell and shop. It's time to ride the wave of this innovation. Up next, we'll delve deeper into CPQ software and how it can automate upselling and cross-selling.
