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Features, benefits, and best practices for a CPQ implementation.

Manufacturing companies are constantly seeking ways to gain a competitive edge, particularly when it comes to their sales process. While CPQ systems have been gaining traction in recent years, many organizations are still hesitant to take the plunge, as they may be unaware of the benefits and advantages that these solutions offer. In this blog post, we'll dive into the world of CPQ systems, exploring their features, benefits, and best practices for implementation.

Although the sales process can be challenging and complex, particularly for businesses with a wide range of products or services, CPQ systems have emerged as a game-changer. CPQ, which stands for Configure, Price, Quote, is a software solution that automates the configuration, pricing, and quoting process for companies. By doing so, businesses can streamline their sales operations, improve accuracy, and ultimately close deals faster.

One of the main reasons why CPQ systems are gaining popularity is because they can significantly reduce the time spent on generating accurate quotes. For companies with complex product offerings or pricing structures, manually creating quotes can be a time-consuming and error-prone process. However, CPQ systems can automatically generate quotes based on predefined rules and logic, ensuring that sales reps can focus on building relationships with customers and closing deals.

In addition to improving the accuracy and efficiency of the quoting process, CPQ systems also offer a wealth of benefits when it comes to sales enablement. Since sales reps often need to customize products or services to meet the unique needs of their clients, CPQ systems can provide them with the tools they need to create tailored solutions quickly and easily. By enabling sales reps to configure products or services on the fly, businesses can better serve their customers and improve their overall satisfaction.

While the benefits of CPQ systems are undeniable, it's important to recognize that implementing such a solution is not without its challenges. Companies need to carefully evaluate their existing processes and systems, as well as consider their specific business requirements before selecting a CPQ solution. Moreover, proper training and change management are crucial to ensure a smooth transition and successful adoption of the system.

So, how can companies ensure that they're making the most of their CPQ investment? Here are some best practices to consider:

  1. Define your business requirements: Before choosing a CPQ system, take the time to identify your company's specific needs, and use these requirements as a guide when evaluating different solutions. We typically run an analysis workshop pre-project and this has proven to be very succesful. 

  2. Involve key stakeholders: Engage with representatives from sales, marketing, IT, and other relevant departments, as their input and support will be essential for successful implementation.

  3. Provide adequate training: Ensure that your sales team is well-trained on the new system, as their proficiency with the software will directly impact the success of the implementation.

  4. Monitor and measure success: Establish key performance indicators (KPIs) to track the impact of the CPQ system on your sales process, and use this data to make informed decisions about adjustments or improvements. With our inhouse CPQ-BI you'll be in the driver seat.

In conclusion, CPQ systems have the potential to significantly transform a company's sales process, offering increased efficiency, accuracy, and customer satisfaction. By carefully considering your organization's unique needs and following best practices for implementation, you can harness the power of CPQ technology to gain a competitive advantage in your industry.

But that's not all

To truly unleash the benefits of CPQ technology, you need more than just great software—you need the guidance of experienced CPQ consultants to help you navigate the complexities of implementation.

That's where comes in. With over two decades of experience delivering CPQ solutions, their expert consultants can help you go live with your solution within just five months. Focusing on European manufacturers and serving the global market as advisors in various industries, has the experience and know-how to ensure a successful CPQ implementation.

By following a fast and pragmatic approach, will guide you through the CPQ implementation process, from introductory meetings to prioritizing tasks and ensuring a successful launch. If you're looking to take your business to the next level with a CPQ system, it's time to enlist the help of the experts at

To start your CPQ journey with, book a CPQ introduction and participate in one of their analysis workshops. Their knowledgeable consultants will help you set priorities, define the product scope, and gather pricing information, ensuring that you're well-equipped for a successful implementation.

Don't let the complexities of CPQ implementation hold your business back—reach out to today and take the first step toward a more efficient, accurate, and customer-focused sales process.

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Ready to learn more? Check out the online ebook on CPQ with the possiblity to book a CPQ introduction with Magnus and Patrik at