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The key to CPQ success: Experienced partners and master data

I found this this article that was published the other day: "Industriemaschinen konfigurieren: Mit den richtigen Klicks zum passenden Kran". I fed it to ChatGPT and asked it to summarize the three main takeaways:

  1. The importance of digital tools in the sales process of industrial machines: The article highlights the growing trend of suppliers of industrial machines relying on digital tools such as CPQ to optimize their sales process. This helps companies to offer fast and tailored solutions to their customers and avoid inefficiencies in their sales process.

  2. Improved customer satisfaction through better integration with ERP systems: By integrating the CPQ solution with the ERP system, companies can access up-to-date prices and product information, which is crucial in providing accurate and reliable information to customers. This results in improved customer satisfaction and reduced risk of losing customers during the offer phase.

  3. Automated conflict resolution for improved efficiency and accuracy: The article discusses the functions for automatic conflict resolution in the CPQ solution used by HMF loading cranes. This helps to avoid incorrect offers and ensures that users are able to understand which options are compatible and which are not. This results in improved efficiency, accuracy, and reduced effort involved in training and onboarding new sales staff and dealers.

But, there's some details missing right?

Oh, yes. Some things were not mentioned in this article so let me add some important details:

  1. The CPQ solution used by HMF was implemented by cpq.se. This highlights the role of experienced partners in successfully implementing CPQ solutions for industrial machines. The use of a CPQ solution with a partner who has a deep understanding of the industry and the technology can help companies achieve their goals faster and more effectively.
  2. Another aspect of the CPQ solution used by HMF is that it uses master data from the ERP system to automatically create the sales logic for the CPQ system. This helps to ensure that the correct prices and product information are always accessible to the CPQ system, reducing the risk of errors and increasing the efficiency of the sales process. This is based on cpqbot, you can read more here.
  3. It's also worth mentioning that this project was started, executed, and completed during the pandemic. Despite the challenges posed by the pandemic, the project was executed efficiently with online meetings, online workshops, and online trainings. This demonstrates the adaptability and resilience of both the cpq.se team and HMF in the face of adversity.

In addition to the cpq.se team, the project was also supported by Lars, Alicia, and Kasper at HMF. Their expertise and commitment to the project were critical to its success, and their contributions are greatly appreciated.

So in summary, the CPQ solution implemented by cpq.se for HMF is a great example of the power of digital tools in optimizing the sales process of industrial machines. By using master data from the ERP system, automatically creating sales logic, and leveraging the expertise of experienced partners, companies can achieve their goals faster and more effectively, even in the face of adversity.

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