Guided selling

Are you tired of clunky, confusing sales processes that leave your customers frustrated?

Then it's time explore guided selling! With a powerful CPQ, you can easily steer your customers towards the products and options that are right for them, while giving them a sense of control over their purchasing decisions. Plus, CPQ always shows the real-time impact of their selections on the total price and bill-of-materials, so they can make informed decisions while keeping their budget in mind. Don't miss out on this game-changing tool.

So what is Guided selling and what is it good for?

Guided selling is a technique that can be beneficial for manufacturing companies in a number of ways. Some reasons why guided selling might be good for a manufacturing company include:

• It can help to streamline the sales process by providing a tool that can quickly and easily configure and quote complex products or services. This can save time and reduce the potential for errors, allowing sales reps to focus on other aspects of the sales process.

• It can provide insights into customer needs and preferences by tracking the products and options that customers are most interested in. This information can be used to inform product development and sales strategies, helping the company to stay competitive and meet customer demands.

• It can improve the customer experience by providing personalized recommendations and guidance to help customers find the right products or services for their needs. This can increase the likelihood of making a sale and help to build customer loyalty.

Examples of industries that use guided selling

• E-commerce: Many online retailers use guided selling to help customers find and select products on their websites. This might involve using product filters and recommendation algorithms to provide personalized product suggestions, or using a CPQ system to help customers configure and quote complex products or services.

• Manufacturing and industrial: Manufacturers and industrial companies often use guided selling to help customers configure and quote complex products or services, such as custom machinery or industrial equipment. This might involve using a CPQ system to help customers select the features and options they need, and to provide accurate quotes and proposals.

• Software and technology: Software and technology companies often use guided selling to help customers find and select the right products or services for their needs. This might involve using online tools, such as comparison charts and feature guides, to help customers understand the features and benefits of different products or services, and to make informed purchasing decisions.

There are a few trends that are worth noting. One trend is the increasing use of a back-bone from a CPQ SaaS solution to provide more personalized and intelligent guidance to customers. Another trend is the rise of mobile-friendly guided selling tools, which make it easier for customers to find and select products on the go.

Finally, there is a growing focus on integration, with companies looking to integrate guided selling tools with other sales and marketing systems to create a seamless and cohesive customer experience.

If you want to know more, reach out and book a meeting with Magnus and Patrik. Find a good time slot using this link.