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Unleashing the Power of AI in CPQ

Configure, Price, Quote (CPQ) software is an essential tool for businesses that need to create custom quotes for their products. However, as the market and customers' demands are changing rapidly, businesses are looking for ways to improve the process and make it more efficient. This is where Artificial Intelligence (AI) comes in, as a complementary technology to enhance the capabilities of CPQ software.

One of the main advantages of AI is its ability to analyze large amounts of data quickly and accurately, which can help businesses generate more accurate quotes for their products. This can also help to improve the customer experience by providing a more personalized and efficient quoting process. For example, AI algorithms can analyze customer data, such as past interactions, and use that information to suggest additional products or services that may be of interest to the customer.

AI can in general help to improve the sales process by identifying patterns and trends in customer data. This can help businesses to make more informed decisions about pricing and product configuration, which can ultimately lead to increased revenue.

It is important to note that while AI can enhance CPQ software and make it more efficient, it can most likely not replace it. CPQ software is still the foundation of the sales process and AI is just a complementary technology that can improve its capabilities. Setting up the constraints, prices and workflows in CPQ will not go away, but AI and machine learning can support in finding patterns in the data generated by the everyday use of CPQ. This a goldmine waiting to be explored.

In conclusion, the integration of AI into Configure, Price, Quote software can bring many benefits to businesses. AI can enhance the capabilities of CPQ software and ultimately help businesses to increase revenue and improve the customer experience. However, it is important to remember that AI is just a complementary technology and cannot replace the foundational capabilities of CPQ software.


Ready to harness the power of AI to enhance your CPQ capabilities? Look no further than With over two decades of experience in delivering fast and pragmatic CPQ solutions, our expert consultants can guide you through the process of integrating AI into your CPQ software.

Schedule an introduction meeting with us today and take the first step towards unlocking the potential of AI to improve your sales process, increase revenue and customer experience. Let us help you to prioritize and implement the best practices for your business.

Contact us now!

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