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Unraveling the World of Quoting Software: Your Must-Know Guide

"Ever found yourself perplexed by a restaurant menu because it's in a foreign language? That’s how many feel about Quoting Software! But what if I told you that understanding CPQ (Configure, Price, Quote) systems is as simple as picking your favorite dish from a menu? Dive in as we serve up a flavorful guide to decoding the world of Quoting Software!"

The Digital Revolution hasn't just transformed our personal lives; it's reshaped the way businesses operate, particularly in the realm of sales and customer relations. If you've ever heard the acronym "CPQ" and scratched your head, you're not alone. Today, let's demystify this essential business tool.

1. What is CPQ, and Why Should You Care?
CPQ stands for Configure, Price, Quote. In essence, it's a software that helps companies produce accurate and consistent quotes for their products. Think of it as your digital sales assistant, helping you configure product options, price them accordingly, and produce a quote—all at the touch of a button.

Proof Point: Companies using CPQ software have reported improved sales closure rates by a substantial margin and reduced their quote generation time significantly. That’s efficiency and accuracy packed into one! According to independent research shared by Tacton there's on average a efficiency increase of 34 % resulting in a 20 % increase in profit.

2. Key Players in the CPQ Arena:
While there are numerous CPQ solutions out there, some names stand tall. Salesforce CPQ, Tacton CPQ, and Configit are among the top contenders, each bringing unique features to the table. Familiarizing yourself with the major players can help you choose the right tool for your business needs.

3. Why the Surge in CPQ Popularity?
The global pandemic took businesses by surprise. However, those equipped with digital tools like CPQ software had a smoother transition. They were agile, adapting to remote sales pitches, quick quote generations, and digital approvals, ensuring business continuity even in chaos.

Proof Point: Post-COVID-19 data indicates a spike in CPQ software adoption, as businesses recognized its undeniable benefits in streamlining sales processes and keeping pace with dynamic market demands.

4. Market Segmentation - A Peek into CPQ’s Versatility:
While cloud-based CPQ solutions are all the rage, there's also a rising interest in apps for tablets. Applications range from sales field activities, enterprise administrative functions, to keeping products updated—ensuring CPQ caters to diverse business needs.

5. The Crystal Ball - What’s Next for CPQ?
While North America currently leads the CPQ adoption, regions like Asia and Europe are quickly catching up. The future looks promising with forecasts of innovations, mergers, and more, making CPQ an indispensable tool in a company's digital arsenal.

From ensuring accurate quotes to boosting sales efficiency, CPQ software is revolutionizing the business world. If you're not on board yet, now's the time. So, next time someone throws "CPQ" into the conversation, you won’t just nod; you'll engage, empowered with knowledge. After all, in the world of business, knowledge isn't just power; it's profit!

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Ready to learn more? Check out the online ebook on CPQ with the possiblity to book a CPQ introduction with Magnus and Patrik at