With an online sales configurator – like Tacton CPQ – your customers, resellers, retailers, and sales teams can easily configure and display their products on any device. Access to the online sales configurator is possible anytime and anywhere. It's much like having an experienced product manager who offers the best suggestions while ensuring products can be produced. The pricing module of the sales configurator will make sure the price is competitive and profitable.
The sales configurator
controls what products are available to what user. Changes to new products, options, pricing,
promotions and marketing materials can be distributed instantaneously, so all
sales channels always have accurate updated information.
A sales
configurator helps translate product features into value and benefits. A sales
configurator integrates rules and business logic for design, manufacturing and
cost, and will reduce the training needs and the in-depth product knowledge. A
sales configurator also reduces costs due to errors and incomplete offers.
By
presenting the entire product range in an online sales configurator, your
customers can configure their product choices, get quotes instantly, set
accurate delivery dates, and even place orders with no or minimal impact on
sales.
A sales
configurator is often used to guide customers to the right buying decision
based on their needs and budget. The “Guided Selling” approach identifies ways
to promote higher value products and introduce new revenue streams, such as: service
contracts, aftermarket packages, add-ons, and warranties.
By making
it easier to buy the products thru the sales configurator enterprises build
strong relationships with customers and strengthening brand loyalty. A smooth
sales process has a very positive impact the sales process and the way companies
bring their products to market.
Today's B2B and B2C customers want options and customizations for most offers. Customers also want to receive complex offerings in no-time. Finally, customers expect a quick response to changing demands on purchase contracts.
To provide
customers with this flexibility the sales force will need tools like a sales
configurator that accelerate supply, ensure accuracy, and make selling custom
products and services as easy as selling standard offerings.
With a
sales configurator a sales rep can create quotes and quotes that are instantly.
It’s no longer necessary to search for price list information, brochures, old
proposals and other sources. The sales representative doesn’t need to request
expertise from other teams and departments. Instead, they can launch the sales
configurator from a tablet or browser. Intuitive questionnaire will deliver the
right product, the right price and a fancy quote within minutes.
The sales
configurator business logic provides non-sequenced questions, 2D and 3D visualizations,
and continuous calculations to ensure product conformity. Pricing, discounts,
margins, and more are calculated in by the advanced pricing engine to ensure
bottom line profit.
With an advanced
sales configurator – like Tacton CPQ – a sales rep will NEVER get stuck between
conflicting choices. The sales configurator will always present a valid product
selection and will also indicate conflicting choices. There’s a big difference between
different techniques to describe “the product rules”. All will stop you from
doing wrong, just a few will help you do right. This makes a difference
front-end but will also dramatically simplify maintenance of the business
logic.
How a sales
configurator contributes to business success
Customer
Confidence: the product selection is customer centric and asks questions based
on customer needs and budget. A sales configurator an suggest the optimal
solution for a specific customer. This creates confidence
Guided
Selling: A modern sales configurator will guide sales representatives through
the sales /
quotation process. The sales configurator quickly identify ways to
cross-sell and up-sell accessories and other products, helping the sales representatives
to better meet customers hidden needs.
"Selling
the Impossible": Sales representatives will never again sell impossible
solutions, products that can neither be produced or delivered. “Selling the
impossible” is a far to frequent and often costly job mistake. In a sales
configurator an impossible combinations is simply blocked.
Mobility for
responsive service: Sales representatives can work anywhere on devices from
laptops to smartphones to create and adjust outstanding quotes. The information
is stored and version handled directly in the sales configurator.
Full
Insight: With a modern sales configurator sales representative can quickly show
how options can affect weight, price, production time, and other critical
variables.
Product
Visualization: “Seeing is believing” and depending on customer expectations both
the 2D and 3D views can be presented directly in the sales configurator. This
makes the configuration easy to understand and has proven to shorten the sales
cycle for both simple and complex products.
A sales
configurator will change the way your sales representatives do business,
negotiate complex deals and respond quickly to changing product and service requirements.
Learn how to use the sales configurator to configure virtually anything on any
device to ensure a fast quote and responsive customer service!