The CPQ Blog

CPQ with SalesCAD

Written by Magnus Fasth | Mar 25, 2023 7:58:00 AM

B2B manufacturing industry is facing a variety of complex challenges when it comes to selling and delivering their configurable products. From organizational silos that lead to miscommunications and delays, to the need for sales engineers to manually mitigate these issues, these problems are common across the industry.

SalesCAD is an essential tool that can help companies overcome these obstacles and make the buying process easier for customers while increasing the efficiency and profitability of the company.

Understanding the Challenges

When it comes to configurable products, companies need to take into consideration not only engineering, but also connecting technical solutions with customer needs, functionality, and assumed usage. SalesCAD helps companies manage the complexity of their products by including requirements from factory, services, market compliance, and pricing logic.

SalesCAD allows companies to express millions of different product variants that fulfill the specific needs of each customer, without utilizing precious sales engineering resources.

Having a SalesCAD system in place is essential for success in the B2B manufacturing industry. It eliminates the need for manual handovers in the sales and delivery process, which can lead to miscommunications, order errors, delays, and even customer claims.

This not only improves the customer experience but also ensures that the product variants you sell stay profitable through sales, order fulfillment, and after market. SalesCAD is a true silo breaker, enabling a smarter commerce and a smoother journey for your customer.

Visual Configuration and SalesCAD

SalesCAD offers advanced visual configuration capabilities that allow users to easily and intuitively configure their products. The user-friendly interface of SalesCAD makes it simple for even junior sales reps or customers to define the product they want without the involvement of sales engineers. This speeds up the sales velocity and RFQ responses, as well as decreasing your cost of sales staff and sales reps' ramp-up time.

B2B Buyer Journey and SalesCAD In today's digital age, B2B buyers are 57% of the way through the buying process before they even speak to a sales rep. With SalesCAD, companies can make their full portfolio - including visualization - available to anonymous prospects even before they reach out to you.

This allows you to influence the buying criteria and RFQ content, thereby increasing the likelihood of you being the chosen supplier.

SalesCAD offers many benefits to companies in the B2B manufacturing industry. It allows for a faster and more accurate sales process, improves communication between stakeholders, and eliminates errors in order fulfillment. SalesCAD can help companies sell a broader range of their catalog that may not have been possible before, and aligns expectations in the customer's organization, reducing the number of change orders and factory reworks.

cpq.se – expert consultants in CPQ and SalesCAD

cpq.se is an expert consulting company that specializes in delivering Configure-Price-Quote (CPQ) including SalesCAD solutions. The company was founded by Patrik Skjelfoss and Magnus Fasth, who now work as principal consultants at cpe.se.

cpq.se serves mainly European manufacturers, but also advises companies in global markets in industries such as heavy vehicles, med-tech, energy, and power distribution. With over two decades of experience, the goal of cpe.se is to help clients implement CPQ with SalesCAD.